Getting Ready for Expo
Seeing as the Exposition Line has been delayed yet further by technical problems at the Washington/Flower intersection, I thought I’d take a minute this week to talk about how Metro should focus their service in the South Mid City/Culver City area to take advantage of the new light rail service.
In the next two months, Los Angeles will gain perhaps the most significant piece of transportation infrastructure built in the city since the Red Line. The Exposition Line, even in its truncated Phase 1 form, could truly revolutionize the way hundreds of thousands of Angelinos get from downtown to the West Side.
Initial ridership estimates for Phase 1 are in the 40,000-range. Based on the size of the market, and the demographics of the area, I believe Expo will blow this projection out of the water. With the right measures, Expo could improve upon the already very impressive performance of the Blue Line – projected to carry 15,000 riders when it was built, the Blue Line is now by most measures the busiest light rail line in the country, carrying 80,000 riders per day. These additional steps to ensure the success of the line, and the fullest possible use of this investment, are simple and would not take much effort to implement. See what you think.
1. Target Specific Destinations with Bus Service Changes & Add Phase 2 Shuttle
While the Expo Line will get riders from downtown to Culver City in Phase 1, many key destinations are just beyond this terminus. Effective integration of the 733 bus line on Venice and the north-south bus lines on La Brea and La Cienega will ensure that riders have access to both the Venice area and areas of Wilshire and the Miracle Mile. The Expo Line also presents a great opportunity to modify service on the admittedly lightly used express routes from mid-city to other areas of LA County. Metro already plans to reroute the 534 bus line to the Culver City terminus of Expo, and have the 439 bus stop at the La Cienega Station. Service could also be modified on the 439 to serve the Westfield Mall and other popular destinations in southern Culver City. A huge amount of office space exists in suburban-type 4-5 story buildings along Slauson Avenue and the surrounding area, perhaps a more targeted approach by Metro buses could attract riders who commute to these buildings from downtown or other areas the Expo Line serves. The 534 line could be rerouted to directly serve downtown Santa Monica, although this change may run afoul of service agreements between Metro and Big Blue Bus.
In addition, I believe a very effective strategy for increasing the utility of the phase 1 line is running a shuttle along the approximate route of phase two with limited stops to simulate future rail service. It could follow Venice south to Overland Avenue, cut up to Pico then turn on Bundy to meet Olympic, then finally turn on Cloverfield to meet Colorado. This shuttle could increase ridership and eliminate the numerous transfers and indirect routing of other current bus options from Downtown Culver City to Santa Monica. A big part of the appeal of the Exposition Line is the “air line” (meaning most direct path) it takes between Downtown LA and Santa Monica. Forgoing this more direct routing to get passangers of phase 1 to Santa Monica would significantly increase the utility of the line.
One other instance where direct, convenient bus service is unavailable is from Downtown Culver City and the Venice/Robertson Station to Century City. Thousands upon thousands of people work in Century City, and the addition of an express AM/PM peak express line from the Culver City station would be beneficial. Even with traffic congestion, this route would only take about 10-15 minutes with no stops, thus would provide by far the fastest travel time from Downtown LA to Century City. This stopgap measure would be great until the Westside Subway Extension opens to Century City (and on Avenue of the Stars/Constellation, mind you).
2. Change Metro’s Fare System to Avoid Penalizing Rail Users
I have already extensively discussed Metro’s pressing Fare System Problems. The opening of the Exposition Line will greatly exacerbate these problems. Passangers who need to get to Union Station from Culver City will not only be inconvenienced by needing to transfer to the Red/Purple Lines, but also will have to pay a second $1.50 fare at 7th and Metro Center. Even more preposterously, passengers going from Culver City to Long Beach or anywhere south of Pico on the Blue Line will be required to step off the platform at Pico, pay and additional fare and return to the spot at which they alighted their Expo Line train just to avoid falling afoul of Metro’s fare inspectors. The one-vehicle one-fare policy really will not work in a rail system with multiple transfers expected (let alone the gridded bus system, which is even worse).
A quick and dirty solution would be raising the fare on rail lines to $2.00 and eliminating rail transfers. One $2.00 purchase would entitle a rider to two hours of unlimited access to the Metro Rail and Metro Liner System. Incidentally, this would also solve the issue of the Metro Silver Line’s poor ridership – a terrible fare structure (that’s Foothill Transit’s fault, anyway). Single use TAP cards would constitute fare media, eliminating opportunities for theft and abuse, which were the reasons Metro cancelled bus transfers back in the 1990’s.
With a bit of planning and a lot of political will, Exposition Phase 1 will be an invaluable addition to mobility in Los Angeles. The clock is ticking – every day that Metro Operations tests trains is one day closer to opening. With a solid new fare structure for Metro Rail and Metro Liner along with targeting employment zones with special bus service for Phase 1, Expo will be a roaring success.